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October 18, 2015

Unpicking the Supermarket Price Match Puzzle

With Sainsbury’s announcing that it’s going to end its brand match comparison scheme, we’ve taken a quick look at how the other supermarkets price guarantees stack up. So what does the Brand Guarantee really mean? Price match vouchers are a longstanding and common ploy in the ongoing war among the ‘big four’ supermarkets to win over and keep customers. Is there a catch? And how do the other supermarket price-matching schemes compare?  Here’s a quick run-down: Tesco With new Price Match Brand Guarantee, Tesco was the first UK supermarket to […]