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November 4, 2015

Supermarket Survival, the Ultimate Guide

Shopping in the supermarket today can be a challenge, with so much competition and variation knowing where to start and more importantly finish isn’t as simple as it used to be. When you look at what you can buy with the big players such as Tesco, Sainsbury, Asda and Morrison’s, it boggles the mind. Gone are the days when all you could buy at a supermarket was groceries. Now you can buy everything from a tin of beans to a new sofa and everything that sits in-between the two. In […]
October 18, 2015

Unpicking the Supermarket Price Match Puzzle

With Sainsbury’s announcing that it’s going to end its brand match comparison scheme, we’ve taken a quick look at how the other supermarkets price guarantees stack up. So what does the Brand Guarantee really mean? Price match vouchers are a longstanding and common ploy in the ongoing war among the ‘big four’ supermarkets to win over and keep customers. Is there a catch? And how do the other supermarket price-matching schemes compare?  Here’s a quick run-down: Tesco With new Price Match Brand Guarantee, Tesco was the first UK supermarket to […]