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The truth behind Britain’s coffee obsession

Research carried out by our analysts has revealed that Britain’s love affair with coffee is growing. “For every cup of tea drank we now consume around two-and-a-half cups of coffee”.

mySupermarket‘s team of analysts have studied the UK’s coffee buying habits in-depth and uncovered some intriguing insights.

To begin with, coffee pods have really shaken up the industry, rising substantially in popularity during the 2014 Christmas period. The trend also repeated itself again in Christmas 2015.

coffee-trends

Douwe Egberts Pure Gold Medium Roast Coffee is most popular within the instant coffee category. Although Nescafé have the most products in the top 10 with five, the full list is available here:

Top-10-instant--coffee-products

The most popular day of the week to purchase coffee is Sunday, closely followed by Monday.

Coffee-purchases-by-time-of-the-week

Residents of South East London are the biggest coffee drinkers in the UK, heading up our list of top 5 coffee buyers in the UK.

Top-5-most-prolific-buyers-of-coffee

Whether the coffee boom continues upwards or not, this fascinating trend is sure to have interesting twists and turns over the next few years.

Data analysed spans from April 2015 to April 2016 inclusive.

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