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Christmas wishes from mySupermarket’s CEO

As we reach the end of 2014 I want to personally wish you a very Merry Christmas and a Happy New Year from mySupermarket.

I also wanted to take the opportunity to say thank you. Thanks to you, mySupermarket are now the third biggest grocery shopping website in the UK. An amazing 5 million of you visit our site every month to shop or check the best prices and 1.3 million of you have downloaded our app. Over the last year you have together saved an amazing £12 million – that’s a million pounds every month!

I want to thank you for trusting us to help you save on average 20% on every shop.

2014 has seen huge changes in the supermarket industry. With all stores claiming to be cheapest, it is even more important to compare and check your shop. As the only independent grocery comparison site, we are dedicated to finding new ways to help you save more money and your belief in us keeps us independent, innovative and free to use.

We listened to your feedback and in 2014 we added Morrisons, Iceland and Poundland. We also added new categories such as toys, coffee machines, flowers, bakeware, water filters and many more.

We are always looking for ways to improve and would appreciate any feedback you have to make our service even better – please send me a message at We have lots of ideas for 2015 so watch this space.

The future for mySupermarket and its shoppers is looking very Savvy indeed.

We’ll see you in 2015.


Gilad Simhony

CEO, mySupermarket


Can you stir up a saving on pricey puds?

If you like your Christmas a bit old school, you probably know that the time to make your own Christmas pudding has now passed. Last Sunday was ‘Stir It Up Sunday’ and marked the last chance to start making your home-made Christmas puddings before the big day. Don’t panic. If you’re worried you have missed out, it may have been a lucky escape.

Curious to see if it is cheaper to make your own puddings we looked at the price of these staple ingredients over the past 3 years. Are you stirring up a saving or are you more likely to  cut costs with convenient ready-made puddings?

Ingredient list*



Dried figs

Mixed peel

Glacé cherries

Dried apricots




Large eggs


Muscovado sugar

Self-raising flour

Mixed spice



*We took a look at average pricing data for the above ingredients over 2012 (October- December), 2013 (October-December) and 2014 (October – Mid November).



What did we find?

It’s 38% more expensive to buy your ingredients in Asda and Tesco this year compared to 2012. That’s more than a third more!

It costs £8.80 more to make your pudding in Asda this year (compared to 2012) and £8.19 in Tesco.

It is also more expensive in Sainsbury’s but only by £2.89.

That could really leave a bitter taste in your mouth, but it is not all bad news.

Butter is now 33% cheaper compared to 2013 in Tesco and 27% cheaper in Sainsbury’s compared to last year. So even if you have missed out on putting your pudding together, you can still save on this cooking staple.

One of the key flavours in Christmas pudding is the brandy. Brandy is only up 3% in Tesco this year, so we’re thinking about skipping dessert and going straight to the digestif!

Last but not least, here are the average totals for the ingredients across Asda, Tesco and Sainsburys*:
 average prices 2014


Of course, if you consider cost per portion, it may still be cheaper to make your own. Sure you can make multiple Christmas puddings once you have the ingredients in your cupboard, but who wants to make Christmas pudding in April?

For a once a year occasion you may be better off going ready made. Embrace the season with a saving and find the best value on your festive food with mySupermarket.



Spooky Savings this Halloween with mySupermarket

Get ghoulish savings with mySupermarket and our collection of scary savings!

From freaky sweet treats to savoury party pleasers, Halloween is a great time to get creative with your groceries! You can check out all the treats on our super savvy (not so scary) shelf here .

Watch out for supermarket tricks this Halloween. Use mySupermarket to compare the price of your ingredients and find the best value on your shop. We now compare 11 retailers so whatever you’re looking for, there is no need to over pay.

Here are our top 5 rotten recipes to help your Halloween party give your guests goosebumps. Don’t forget to let us know what you’re up to this October and don’t be afraid to share your recipes and creations with us over on Facebook or Twitter!


Terrifying Teeth

peanut butter teeth

These toothy treats are not too sweet, plus they have an extra

protein punch thanks to the peanut butter.

 Chocolate spider cookies


Spiders very rarely make us smile, unless they’re covered in chocolate that is!


Add all the ingredients to your basket in one click to save time!

Melon Brain Madness

melon brain

A little but healthier than your average Halloween snack, this one is a real no brainer!

 Fiendish Sausage Fingers


Giving “finger food” new meaning, this recipe is American but you can find

suitable sausages in the supermarkets here too.

Pumpkin Cake

pumpkin cake

After all, what is a party without Cake?

Which is your fiendish favourite?


Fresh Flowers at mySupermarket


We might be closer to winter than we are to spring but what better time to fill your home (or someone else’s) with cheerful, bright flowers?

The good news is that you can now shop and compare your weekly flower order along with your weekly grocery shop on mySupermarket. All you have to do is find ‘Flowers’ in the Fruit & Veg shelf on mySupermarket – and you will be able to see what is on offer in your chosen grocery store, or if indeed you would be better off buying them from someone else.

Just another way mySupermarket is making sure you never overpay.


mySupermarket now with added Poundland and Iceland


We are very excited to announce (if you hadn’t noticed already) that we have added Poundland and Iceland to our site  and our iPhone  and Android apps. This means you can use mySupermarket to shop with these retailers for online delivery, or use our app in store to make sure that you are always getting the best deal.

To get you going, we have found these really great Savvy Buys from Poundland:


And from Iceland:


Happy shopping!


Back to School… Back to Reality


The summer holidays are drawing to an end, and even though the kids will be reluctant to go back to school, we know quite a few parents that will be much relieved that their kids will be back at it soon.

Here, at mySupermarket, we are all about making things easier and saving you money. With that is mind, we created a Back to School Store on mySupermarket with all the best deals and offers on Back to School essentials.

Offers change, deals end and new ones begin – be sure to check our Back to School Store every time you shop with us for the most up to date one-stop-shop for all your (and the kids’) back to school needs.

Healthy Snacks, Drinks, Sandwich Fillers and Lunch Box Treats, all in one place.



We love summer!


Who doesn’t?

We wanted to celebrate it, and some of our favourite summer pastimes: picnics and BBQs! So we have a whole section dedicated to the best Summer Saves out there – from sunscreen to ice-cream, we have found all the best deals to make sure you make the most of the long evenings and warm weather.

Click here to view the best Summer Savings at mySupermarket.



Clean up without cleaning out the bank

slice1-header slice2-kitchen slice3-bathroom slice4-bedroomslice5-start-shopping


Are Easter eggs costing you more in 2014?

As you put the final touches on your Easter bonnet and stock up on Easter treats- you may wonder about the prices you’re paying this year. Luckily, mySupermarket are here to help you find where the best deals are- and aren’t this Easter- and the rest of the year too! Take a look at what we found when investigating the average price of Easter eggs in 2014…

Easter-inforgram-terri edit04


What’s the Price of Mum’s Love in 2014?

It’s Mother’s Day this weekend- but are you paying more to treat your Mum in 2014? We take a look here…

The Price (5)


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