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The official mySupermarket Creme Egg Review!

First came the news that sales of brown sauce were falling, then Cadbury’s confessed to changing the recipe of the Creme Egg. One has to wonder what the world (or at least Britain) is coming to.

Cadbury’s defended the move by pointing out that “The Creme Egg had never been called Cadbury’s Dairy Milk Creme Egg”. Still the news that the chocolate on a quintessential part of UK Easter festivities for over 50 years is changing has left a fair few of us shell shocked.

There was a tangible sense of unease within the mySupermarket office this week. Finally, around 2pm on Thursday, our Head of Marketing Rafi couldn’t take it any more and, armed with a handful of red and purple ovals, we decided to see what (if any) damage had been done.



Somewhat excited, Rafi had actually devoured half an egg before we had time to pick up our note pads, leaving our plans scrambled. However, here are the comments we could decipher in between the chomping:

“It definitely feels smaller. I mean, I know the pack size is smaller, but the egg itself feels less. I’d usually go in with a softly softly approach, chipping the top of the egg and scooping out the middle.However, when I tried this the chocolate gave way straight away, so I feel like I have to eat it quicker than I’d like.

It definitely tastes different. I’d almost describe it as powdery.  Luckily the middle bit still tastes like the Tooth Fairy’s worst nightmare. So that’s something I suppose.”

Verdict: The Creme Egg is a true choccy champion in my book, worthy of 9/10. This incarnation only gets an 8, but I still love it.

Rafi reached for another egg ‘for consistency purposes’ 5 minutes later, before suffering a sugar crash within the hour. His head was still on the desk when we left the office.


Emma, another self-confessed chocolate connoisseur of the mySupermarket office, also rose to the Creme Egg challenge:

“It does feel to me like the chocolate is smoother, but not in a good, creamy way. I’d normally just nuzzle at the top you know? This would just become more of a mush so I would have to change how I eat it. It feels more…cloy-y in my mouth, it’s all over my back teeth.

Verdict: The classic Creme Egg gets an  8 out of 10 from me, this gets a 6.”

Harsh words for harsh times.


Confused by the outrage and commotion Gili, who moved to the UK last summer, was keen to see what all the fuss was about. If you ever get the chance to witness a Creme Egg first timer take on the gooey goodness we heartily recommend you do so.

“What…what do you do with this? It feels pretty chunky, I expect great things. Now, do I crack it or split it into two? I’m going to try to break it half…wait no, I think I’ll just take it from the top.”

 She bites.

“Hmm. What is that? I don’t know about this. How do I get that bit out, do I want to? Is there more? Like a walnut maybe? There should be.”



“The chocolate is fine, but it tastes a bit like diet chocolate. No seriously, what is that?! Can I just have the chocolate?”

So the new recipe can’t be that bad, perhaps we’re all over reacting a little bit after all.

Overall Verdict:

We notice a difference, but are open to change. Maybe it is time for a new Easter herald? Check out the blog over the next few weeks when Rafi takes another one for the team and taste tests the Egg N Spoon offering.

Have you noticed a difference in Creme Eggs? What are your thoughts? Let us know in the comments below or on Twitter at @mysupermarketuk


Kick start your savings with Thrifty Lesley and mySupermarket

Our guest blog post comes from Lesley Cooper, the author of the much loved Thrifty Lesley blog. She is dedicated to creating money-saving menus – 3 meals and snacks – for only £1 a day. Lesley wasfeatured in the news recently after she devised a seven-day menu plan for the Christmas period –which cost just £7.59 per person for the entire week. 

lesley headshot

Happy New Year! How was Christmas? Expensive? January is typically a month that leads to reflection on our lives and, often, a desire (and maybe a need) to trim the budget, possibly to pay for that lovely Christmas. Probably the first place we look to save some money is in the family grocery

shop. I know I do. But where do you start?

Well, there are some good guidelines for grocery shopping that aren’t original or new, but are essential and a very good place to begin when we are watching our wallets and purses with an anxious eye.

Guideline 1: Shop your cupboards

What does this mean? Simple really. What have you already got in the cupboard, the fridge and the freezer, and maybe tucked into odd corners here and there. Get a notepad and a pen and go through everything, shelf by shelf, in all of them. If you are like me, and have a tendency to hoard groceries, building up mountains of couscous, rice, pasta, tins of tomatoes, frozen peas, leftovers frozen for another day, bargain loaves of bread etc. etc., there may be quite a long list.

Guideline 2: Menu Plan

Now, take another sheet of paper, divide it up into 7 days and breakfast, lunch, dinner, and anyplanned snacks for each of those 7 days. This will be your menu plan for the next week. It doesn’t need to be complicated, it could just look like this:

meal plan

BUT – crucially, look at what you already have tucked away anywhere, and use that FIRST. If you have tinned tomatoes and pasta, you can make pasta with sauce. If you are uninspired with your larder, Google some of your ingredients and see what you can find.

Guideline 3: Take a List

Once you have your menu plan, you can draw up a shopping list for anything you may still need. It might just say bread and milk, it might be a long list. No matter, a list will help. Get in that supermarket without one and the expertise of the advertisers and shop owners will entice and create desires and needs where none existed before. How many times have you gone in for a pint of milk and come out with a bag of shopping that you didn’t intend to get?

When you go shopping, take your list and only buy what is on it, nothing else. You have your menu plan, so if you buy an extra cauliflower or bag of salad leaves because they are on offer, where will they fit into your plan? If you take your menu plan too, you could amend it as you go by saying, well if we have that cheap cauliflower, I won’t buy the peas.

Guideline 4: Use price comparison sites

One of the best ways I know to save is to grocery shop online. That way I’m not tempted by all those BOGOF’s and special offers that won’t get used. I can concentrate on what I need and look up, for example, red lentils, and find the cheapest ones. Why is that things are scattered across supermarket aisles? Red lentils are in the Ethnic aisle, with the rice, sometimes in the Free From range, in the soup aisle etc. Four or five different places, and each one may be at a different price.

Sites like make it easy to fill your virtual basket, checking prices along the way. It is very easy to see which is the cheapest packet, and the cheapest brand, when buying toilet rolls, cereal, flour or anything else. Check which supermarket is cheapest this week for the things you need.

Guideline 5: Approved Food & Ethnic shops

This one is not so much a guideline as a suggestion. Approved Food are an online stockist of ambient foodstuffs that are short dated. This means that the items are close to or past their best before date, but are still perfectly alright to use. I use Approved Food to stock up with ingredients when they

have items that I use. For instance, a while ago, they had large tins of mango and packets of coconut powder at an extremely cheap price. So I bought lots of both, then had to think up ways to use them for meals. The mango would cost £1.50 and the coconut milk powder £2.85 to buy in a supermarket. I got the mango for 25p and the coconut powder for 49p, so a huge saving.

If you have the funds to buy in bulk, they are well worth looking at. Only buy things that you will use, and try to avoid getting too many goodies, or the savings are spent on other things. I use a great many red lentils and when I need some, I get them from a shop selling Indian groceries. The large 5kg bag works out to half the price of those from a supermarket. Many of the dried beans and lentils sold in those kinds of shops are similarly cheap. It’s best to know the price per 100g of items you use regularly. No good lugging home huge bags of rice or lentils and finding they were cheaper in the


Here’s a bit of inspiration for you!


Thrifty Lesley’s Sweet Curry Recipe

Chickpea, Mango, Coconut and Spinach Curry – 53p a portion

This is a sweet curry that I think is gorgeous! I was being creative to use the large tins of mango pulp and coconut powder. I wanted to make a main dish with it, rather than a sweet one, so I had a bit of a Google and a think and decided to do this. You can see from this that you can halve the cost of a recipe with creative buying and cooking.

I had some chickpeas I had previously cooked sitting in the freezer, some spinach in there and plenty of spices to use too.


 Two tins chickpeas, or 250g dried, soaked and cooked Dried ones Asda 95p/500g, 47p

 An onion, chopped, Asda 98p/2kg, 5p

 200g mango pulp, Asda £1.50/850g, 35p

 150g coconut milk powder Tesco £2.85/300g, £1.42

Or a tin of coconut milk, 95p

 200g frozen spinach Asda £1.39/kg, 28p

 Tbslp curry powder, Asda Madras 66p/100g, 3p

Total of £2.13* (using coconut milk or 53p a portion)

Makes 4 portions

top tip


  1. Sauté the onion in a little oil, add the spices and sizzle them to bring out the flavour. Spices are often oil soluble, not water soluble, so you get the best flavour by cooking them in oil.
  2. Add everything else and simmer gently for a few minutes. And that’s it, job done!

We had it with a Nan, 4p each, or you could use value rice for 3p or 4p each, or both of course. The spices here can be absolutely anything that you have. Any general curry powder spice mix would be fine, or a mix of coriander, cumin and turmeric, or a tblsp of a curry paste from a jar. Yum!

Top tips

  • If you have any, a sprinkle of fresh coriander would be lovely, or mint.
  • Instead of the chickpeas, you could use any of the firm lentils, (the green/brown ones), soya beans (dried or green ones), a mix of root vegetables, a couple of chicken thighs, a couple of frozen whitefish fillets. It would be a bit of a splodgy mix, but you could use the red lentils. And of course, any combination of these too.
  • You could substitute a tin of broken mandarin segments for the mango. You can use either coconutmilk powder or a tin of coconut milk, or even some coconut cream. I have used this mixture with pasta and some feta, which was delicious!



Christmas wishes from mySupermarket’s CEO

As we reach the end of 2014 I want to personally wish you a very Merry Christmas and a Happy New Year from mySupermarket.

I also wanted to take the opportunity to say thank you. Thanks to you, mySupermarket are now the third biggest grocery shopping website in the UK. An amazing 5 million of you visit our site every month to shop or check the best prices and 1.3 million of you have downloaded our app. Over the last year you have together saved an amazing £12 million – that’s a million pounds every month!

I want to thank you for trusting us to help you save on average 20% on every shop.

2014 has seen huge changes in the supermarket industry. With all stores claiming to be cheapest, it is even more important to compare and check your shop. As the only independent grocery comparison site, we are dedicated to finding new ways to help you save more money and your belief in us keeps us independent, innovative and free to use.

We listened to your feedback and in 2014 we added Morrisons, Iceland and Poundland. We also added new categories such as toys, coffee machines, flowers, bakeware, water filters and many more.

We are always looking for ways to improve and would appreciate any feedback you have to make our service even better – please send me a message at We have lots of ideas for 2015 so watch this space.

The future for mySupermarket and its shoppers is looking very Savvy indeed.

We’ll see you in 2015.


Gilad Simhony

CEO, mySupermarket


Can you stir up a saving on pricey puds?

If you like your Christmas a bit old school, you probably know that the time to make your own Christmas pudding has now passed. Last Sunday was ‘Stir It Up Sunday’ and marked the last chance to start making your home-made Christmas puddings before the big day. Don’t panic. If you’re worried you have missed out, it may have been a lucky escape.

Curious to see if it is cheaper to make your own puddings we looked at the price of these staple ingredients over the past 3 years. Are you stirring up a saving or are you more likely to  cut costs with convenient ready-made puddings?

Ingredient list*



Dried figs

Mixed peel

Glacé cherries

Dried apricots




Large eggs


Muscovado sugar

Self-raising flour

Mixed spice



*We took a look at average pricing data for the above ingredients over 2012 (October- December), 2013 (October-December) and 2014 (October – Mid November).



What did we find?

It’s 38% more expensive to buy your ingredients in Asda and Tesco this year compared to 2012. That’s more than a third more!

It costs £8.80 more to make your pudding in Asda this year (compared to 2012) and £8.19 in Tesco.

It is also more expensive in Sainsbury’s but only by £2.89.

That could really leave a bitter taste in your mouth, but it is not all bad news.

Butter is now 33% cheaper compared to 2013 in Tesco and 27% cheaper in Sainsbury’s compared to last year. So even if you have missed out on putting your pudding together, you can still save on this cooking staple.

One of the key flavours in Christmas pudding is the brandy. Brandy is only up 3% in Tesco this year, so we’re thinking about skipping dessert and going straight to the digestif!

Last but not least, here are the average totals for the ingredients across Asda, Tesco and Sainsburys*:
 average prices 2014


Of course, if you consider cost per portion, it may still be cheaper to make your own. Sure you can make multiple Christmas puddings once you have the ingredients in your cupboard, but who wants to make Christmas pudding in April?

For a once a year occasion you may be better off going ready made. Embrace the season with a saving and find the best value on your festive food with mySupermarket.



Spooky Savings this Halloween with mySupermarket

Get ghoulish savings with mySupermarket and our collection of scary savings!

From freaky sweet treats to savoury party pleasers, Halloween is a great time to get creative with your groceries! You can check out all the treats on our super savvy (not so scary) shelf here .

Watch out for supermarket tricks this Halloween. Use mySupermarket to compare the price of your ingredients and find the best value on your shop. We now compare 11 retailers so whatever you’re looking for, there is no need to over pay.

Here are our top 5 rotten recipes to help your Halloween party give your guests goosebumps. Don’t forget to let us know what you’re up to this October and don’t be afraid to share your recipes and creations with us over on Facebook or Twitter!


Terrifying Teeth

peanut butter teeth

These toothy treats are not too sweet, plus they have an extra

protein punch thanks to the peanut butter.

 Chocolate spider cookies


Spiders very rarely make us smile, unless they’re covered in chocolate that is!


Add all the ingredients to your basket in one click to save time!

Melon Brain Madness

melon brain

A little but healthier than your average Halloween snack, this one is a real no brainer!

 Fiendish Sausage Fingers


Giving “finger food” new meaning, this recipe is American but you can find

suitable sausages in the supermarkets here too.

Pumpkin Cake

pumpkin cake

After all, what is a party without Cake?

Which is your fiendish favourite?


Fresh Flowers at mySupermarket


We might be closer to winter than we are to spring but what better time to fill your home (or someone else’s) with cheerful, bright flowers?

The good news is that you can now shop and compare your weekly flower order along with your weekly grocery shop on mySupermarket. All you have to do is find ‘Flowers’ in the Fruit & Veg shelf on mySupermarket – and you will be able to see what is on offer in your chosen grocery store, or if indeed you would be better off buying them from someone else.

Just another way mySupermarket is making sure you never overpay.


mySupermarket now with added Poundland and Iceland


We are very excited to announce (if you hadn’t noticed already) that we have added Poundland and Iceland to our site  and our iPhone  and Android apps. This means you can use mySupermarket to shop with these retailers for online delivery, or use our app in store to make sure that you are always getting the best deal.

To get you going, we have found these really great Savvy Buys from Poundland:


And from Iceland:


Happy shopping!


Back to School… Back to Reality


The summer holidays are drawing to an end, and even though the kids will be reluctant to go back to school, we know quite a few parents that will be much relieved that their kids will be back at it soon.

Here, at mySupermarket, we are all about making things easier and saving you money. With that is mind, we created a Back to School Store on mySupermarket with all the best deals and offers on Back to School essentials.

Offers change, deals end and new ones begin – be sure to check our Back to School Store every time you shop with us for the most up to date one-stop-shop for all your (and the kids’) back to school needs.

Healthy Snacks, Drinks, Sandwich Fillers and Lunch Box Treats, all in one place.



We love summer!


Who doesn’t?

We wanted to celebrate it, and some of our favourite summer pastimes: picnics and BBQs! So we have a whole section dedicated to the best Summer Saves out there – from sunscreen to ice-cream, we have found all the best deals to make sure you make the most of the long evenings and warm weather.

Click here to view the best Summer Savings at mySupermarket.



Clean up without cleaning out the bank

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